ReFRESH Sports Café
Leeds City Council required a redesign for the food halls and café areas within the John Charles Centre for Sport. The work included aspects such as designing new menus to wall displays and promotional launch material.
I developed the name 'reFRESH' to both promote the freshness and quality of the food that would be served, and also to establish these catering zones as an integral part of the post-exercise programme within the centre. Through reinforced messages within the branding, customers would be encourage to use these areas for reLAXING after a heavy work out, reFUELING for energy and reWARDING themselves for hitting their fitness goals.